In order to show what Praxair services are associated with each of the process units in a refinery, we chose to create a presentation that is primarily driven by a graphical interface (a 3D refinery model). We created hotspots on every process unit and by hovering over a process unit the user is presented with a list of services offered for that type of unit. By selecting the service, a set of overlays would appear to describe the services and why Praxair. All of the services were also listed on the side. By hovering over a service, hot spots associated with the appropriate process units would highlight. This was designed as a marketing tool for sales presentations. It ended up also being used as a training tool for the sales team.
Please contact us to speak with one of our marketing strategists if you would like to learn more.