PetroPages Industrial Marketing
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Better, Faster, Stronger Marketing Through Agency / Internal Team Collaboration

I bet you’re wondering why you would need an agency if you already have an internal marketing team right? Well, the short answer is that we can make your marketing better, faster, stronger… sorry didn’t mean to go all Kanye on you, but it’s true! Allowing our team of experts to be a marketing support resource for your internal marketing team is the best tool that you can give them to be well equipped to accomplish meaningful projects that produce results.

Benefits Of An Internal Team Using A Marketing Agency For Ongoing Marketing Support

Time & Talent To Spare

Successful marketing for a company can encompass many different elements such as website design, search engine optimization, online advertising, sales and presentation materials, video development, social media, events, and more. While having a marketing manager or internal marketing team is a great benefit as they understand your business’ products, services, and company goals and culture, there is only so much they can accomplish within their time and skill set.

Some companies even expect that one person should be able to handle all of the company’s marketing alone. Marketing Managers usually have great high-level marketing knowledge and how to manage overall, but typically do not have the high-level skillsets to complete the design and development themselves. Furthermore, if they are swamped with just keeping up with the day-to-day, they do not have the time to keep up with the latest trends and technology available for effective marketing. The combination of these often leaves them feeling the stress of being a jack of all trades but master of none, resulting in sub-par marketing for your business and Marketing Manger burnout. This is where using an agency comes into play to help fill these gaps with our team’s time and talent to allow your team to do what they do best!

Our team of experts consists of:

  • Marketing Strategists
  • Web Designers & Developers
  • Search Engine Optimization Specialists
  • Graphic Designers
  • 3D Animators
  • Digital Marketing Specialists
  • Social Media Specialists
  • Content Writers
  • On-Staff Mechanical Engineer

Top Talent That Hits The Ground Running

Sure, you could build up your internal team to be proficient in every marketing aspect, but that would take a lot of time and resources such as hiring the right fit, training, salary, benefits, workspace, equipment, software, not to mention ongoing management. With PetroPages, you can use our team experts to hit the ground running on a project by project basis or as ongoing marketing support. With over 25 years of creating marketing campaigns for the B2B industrial sector, we understand your target and have experience developing creative ideas on how to best communicate to them.

What Does An Agency / Internal Team Relationship Look Like?

The relationship between an agency and an internal team is highly variable. The main influencing factors are:

  • Budget and goals
  • Scope and schedule of the campaigns
  • Internal team’s skill set
  • Access to SMEs (subject matter experts)
  • Communication

Like most businesses, agencies have developed certain structures to make them more efficient. However, PetroPages knows how to adapt our structure to mesh with a client’s internal team to create the most productive working relationship.

The ideal relationship begins with agreement on company goals and objectives and definition of deliverables to accomplish those objectives. From there, we organize those deliverables into specific tasks that are then allocated between our team and the internal team based on time and skillset needed. Once our team has a clear definition of its tasks, we allocate resources and define the areas where we will need input from SMEs or other internal team members. Your dedicated Marketing Strategist will then have ongoing communication with internal contacts to help manage project progress and make adjustments based on any company needs that may arise, such as introduction of new product, upcoming event or change in project priorities.

Ready To Take Your Marketing To The Next Level?

PetroPages’ team of experts are ready and willing to work with your internal team to take your marketing to the next level. Contact one of our friendly and knowledgeable Marketing Strategist to set up a meeting to discuss your company’s goals and needs and how our ongoing marketing support can help you accomplish them better, faster, and stronger!

Laura Pace
About the Author
Laura Pace graduated with a B.B.A. in Marketing from Texas State University. During her time at Texas State, she lead the AMA and AAF groups to national competitions, where she developed a passion for marketing and helping businesses grow. With over eight years of marketing experience in the oil & gas industry, Laura is now a Senior Marketing Strategist at PetroPages Industrial Marketing. In her free time, Laura enjoys listening to Texas-country music, visiting breweries/wineries, hiking, and splash pad hopping with her husband and two kids.

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