Meet the heart
of PetroPages

Our extraordinary team! Each member of our team brings a unique blend of passion, expertise, and dedication that fuels our mission to provide top-tier marketing services to the petrochemical industry. Our team’s diverse backgrounds and collective knowledge are our greatest asset, propelling us to innovate, adapt, and excel. Together, we are committed to delivering solutions that exceed expectations, foster growth, and drive success. Get to know the powerhouses behind PetroPages and discover how we’re shaping the future of industrial marketing.

Cristi

Lauren

Carol

Alex

Adrian

James

Laura

Zaheer

Tran

Alex
Becerra

President

The value of good ideas is not sitting on them in glorious isolation. You’ve got to do something with them.

Alex is one of a kind. Name another mechanical engineer who founded his own marketing agency. We’ll wait.

Alex’s industry background, first-class marketing experience, and commitment to improving processes lead him to create a marketing agency exclusively for industrial B2B companies. Alex’s engineering career allowed him to function in virtually all phases of capital projects, maintenance, construction and operations.

His understanding of the equipment, services and relationships between all of the types of players in this industry allows him to serve industrial clients in a very unique manner. Alex lives for applying his talents to bridge the gap between our clients’ technical solutions and creative marketing initiatives that drive results, and spending time with his granddaughter, Chloe.

The value of good ideas is not sitting on them in glorious isolation. You’ve got to do something with them.

Cristi
Goodale

Senior Marketing Strategist

High-level goals are nothing without a plan of action and effectively allocated resources to execute the plan.

With a background in business, sales, and marketing, Cristi understands how to make the whole puzzle fit together to create impactful results for her clients’ bottom line. Cristi is an expert at what she does, and stays on top of the latest in technologies and marketing strategies. She meets her clients where they currently are, identifies where they want to be, and crafts methodical plans to ensure their success. Cristi brings value to everything she does and appreciates that the excitement of seeing results fosters trust and propels growth. When she’s not eating, breathing, and drinking in strategy, Cristi tries to keep up with her very rambunctious toddler, and creates amortization charts for fun.

High-level goals are nothing without a plan of action and effectively allocated resources to execute the plan.

Laura
Pace

Senior Marketing Strategist

Tell me your goals – I’ll show you your future!

Laura is a real goal-getter and is dedicated to taking her industrial clients to the next level. She has a true passion for marketing that first started as she earned her BBA in Marketing from Texas State University and held various roles within the AMA and AAF organizations. Since then she has acquired over 10 years of experience creating and managing integrated marketing campaigns for some of the largest players in the oil & gas and petroleum industry. Through her industrial marketing experience, organization, and sheer drive to see her clients succeed – she will get you where you want to be!

Tell me your goals – I’ll show you your future!

Zaheer Contractor

Creative Director

Make it simple, but significant.

Zaheer’s (it’s pronounced Z) mind is constantly spinning with new and innovative design ideas that impact the end user. He stays involved in multiple aspects of PetroPages, which helps him and his awesome team of designers produce great work for our clients. With 20+ years of design experience and over 15 years of oil and gas industry marketing experience, Z is an expert on creating impactful marketing. Outside the office, Z enjoys fashion, interior design, trying different food, and binging shows while indulging in some desserts.

Make it simple, but significant.

Lauren Pullen

Marketing Strategist

Setting goals is the first step in turning the invisible into the visible.

Lauren is a connector. She shines brightest when she’s engaging with people and excels at creating marketing strategies that help her clients surpass their business goals. Lauren’s interest in marketing began while pursuing her BA in Communication and Information Sciences at the University of Alabama, and grew through her experiences as a PR assistant and Marketing Analyst. Lauren channels her relentless energy and undeniable passion into everything she does, from shaping marketing initiatives to mastering her next piece on the piano.

Setting goals is the first step in turning the invisible into the visible.

Cam Ripley

Social Media/Copywriter

If you think you are too small to make a difference, try sleeping with a mosquito.

Cam is a social whiz who spends entirely too much time trying new things- from the latest social platforms to the newest analytics and editing softwares. She has a passion for learning everything about a client, their competition, what sets them apart and putting it all into a captivating story. With over ten years experience writing and creating content, Cam enjoys helping clients find their creative voice and pushing them to fully embrace the opportunities for growth that good copy and social media offer.

If you think you are too small to make a difference, try sleeping with a mosquito.

Carol Becerra

Office Administrator

No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team. – Reid Hoffman

Carol is at the center of it all. You could even say she’s the heart and soul of PetroPages with her never-ending drive to help others. Joining the PetroPages team after a long career in teaching and banking, her management and organizational skills help her slay her daily duties. Should any miscellaneous task that requires immediate attention surface, Carol’s the one to get it resolved.

No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team. – Reid Hoffman

Tran Nguyen

Senior Graphic Designer

Good creativity and design elevates its subject.

Tran adds beauty to the world everything she touches looks better for it. A Visual Performing Arts Award winner, Tran has an amazing eye for art and the skills to make her visions a reality. Relentless in her pursuit of excellence, Tran’s enormous skill set is constantly improving and growing. She helps clients succeed by converting their ideas into attractive and effective designs. She creates brand identities, digital experiences, and print materials that clearly communicate their messaging, achieve their marketing goals, and look phenomenal.

Good creativity and design elevates its subject.

James W. Redou

Senior Graphic Designer

I like things that work, things that never go out of style.

James is a lover of all things design, especially illustration and logos. For nearly 20 years, James has been crafting designs for businesses large and small across the Texas Gulf Coast. His ultimate goal is to create visually striking graphics for every client, from their logos through to their marketing materials and websites. A papa to 5!, a crafter, and a beatmaker, to James design is more than just a job it’s the way he sees, connects, and interacts with the world.

I like things that work, things that never go out of style.

Adrian Becerra

Chief Technology Officer

The true maestros of success are those who harmonize innovation with passion, creating a symphony of excellence that resounds through every endeavor. -Wayne Gretszky

Introducing Adrian “The Tech Maestro” Becerra, the mastermind behind the grittiest technological work at PetroPages, where he orchestrates marketing brilliance as the Chief Technology Officer. His symphony of experience in digital strategy, coding, and cutting-edge technologies are complemented by his agile mind and a passion for innovation that burns brighter than a sous vide torch. Adrian is always ahead of the curve. His ability to blend technology with the art of marketing creates a symphony of success for PetroPages, making sure our brand is heard loud and clear.

When he’s not conducting marketing masterpieces, Adrian transforms into a culinary virtuoso in the kitchen, whipping up gastronomic delights that rival his tech wizardry. His secret ingredient? A dash of creativity and a sprinkle of experimentation. Whether he’s crafting code or crafting recipes, Adrian’s knack for blending flavors and ideas sets him apart from the rest, creating harmonious experiences for clients and taste buds alike.

The true maestros of success are those who harmonize innovation with passion, creating a symphony of excellence that resounds through every endeavor. -Wayne Gretszky