The old MAVERICK web site had a lot of content, was not easily digestible, did not drive the user to the desired outcome, was difficult to navigate and did not emphasize their primary solutions. All of the great content had to be reshaped, extensive keyword research was required to understand how prospects were searching for their services, a modern look had to be developed and the content had to be served in a digestible manner. The new web site is exceeding all of our client’s expectations. Traffic is up over 30% and conversions are up over 300%. The site is now able to give us a great gauge on their market and all updates are either data driven or at least checked against the data.