Blog

Having a strong marketing strategy is an instrumental tool to get your company from where you are now – to where you want to be. While creating a marketing strategy can often be a daunting task, it doesn’t have to be. For every client that we work with each strategy can be vastly different but there are 6 key elements that we use to uncover the best path forward for each of them. Discover goals, challenges, and budget Understand target audience Define value proposition Determine... Read More →

Happy April Fools! But seriously, don’t. Read More →

  Throughout my career I have continuously run into people who are confused about what marketing is. Let me start by clarifying what marketing is not! It is not simply throwing your logo on a hat. It is not a salesperson piecing together their own powerpoint. And the biggest one – sales is not marketing. If you can’t tell already – this misconception of what marketing entails is a HUGE pet peeve of mine. Let me tell you why! What Is Marketing? The American Marketing... Read More →

Marketing products and services to industrial clients is vastly different than marketing to consumer customers. Let’s take Blue Bell ice cream, for example. When Blue Bell selects a marketing firm, they are not concerned with the firm’s ability to understand the chemical processes used to develop their ice cream, the safety standards to which they must adhere, or the environmental considerations at play. While it’s a pleasant idea to have yourself a good ole’ Blue... Read More →

In 2020, Google announced that they would be rolling out their Core Web Vitals update in May 2021. For so many of us, 2020 has come and gone in a blink of an eye, and our focus was not adjusting to a 2021 Google Search update but adjusting to the “new normal.” There might not be anyone that hates this phrase as much as I do, but it’s true, and with just months to go, it is time to bring this update back as a priority as it is going to make a dramatic change in how... Read More →