Author name: Lauren Pullen

With a Bachelor of Arts in Communication and Information Sciences from the University of Alabama, Lauren's career began as a PR assistant, where she honed her skills in social media planning, content writing, press releases, and project management. She further expanded her expertise as a Marketing Analyst at a software development company, gaining valuable knowledge in marketing strategies and data analysis. Now, as a Marketing Strategist at PetroPages, Lauren advises clients on effective industrial B2B marketing strategies. In her free time, she enjoys fishing, baking, and spending time with her family.

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Marketing Agency vs. In-House Hire: Finding the Right Fit for Your Business

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When your business is ready to grow through strategic marketing, one of the first decisions you’ll likely face is whether to hire in-house or partner with a marketing agency. Each approach comes with its own set of benefits. An internal marketer brings brand familiarity and day-to-day presence. A marketing agency, on the other hand, offers […]

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Digital Business Cards: Gain a Competitive Edge

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In the fast-paced world of industrial B2B interactions, conferences and trade shows are a great tool for networking and establishing valuable connections. However, the traditional paper business card has faced tough competition from its digital counterpart in recent years. First impressions have never been more important, and staying ahead in the ever-changing landscape of business

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Living Up To The Digital Expectations Customers Have Come To Expect?

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In today’s fast-paced digital age, managing and exceeding customers’ digital expectations has become an integral part of thriving businesses. It is evident that customers now demand more than ever instant access and lightning-fast responses through various digital channels to get the knowledge, resources, and support that they need. This digital revolution has reshaped the way

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