With a background in business, sales, and marketing, Cristi understands how to make the whole puzzle fit together to create impactful results for her clients’ bottom line. Cristi is an expert at what she does, and stays on top of the latest in technologies and marketing strategies. She meets her clients where they currently are, identifies where they want to be, and crafts methodical plans to ensure their success. Cristi brings value to everything she does and appreciates that the excitement of seeing results fosters trust and propels growth. When she’s not eating, breathing, and drinking in strategy, Cristi tries to keep up with her very rambunctious toddler, and creates amortization charts for fun.
There’s a reason why talk about marketing and sales team alignment is all the rage right now. It’s the basis of so many important and emergent marketing and sales trends – the move from lead gen to demand gen, the shift to Rev Ops from siloed ops, selling to a committee vs. an individual with […]
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Happy April Fools! But seriously, don’t.
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Throughout my career I have continuously run into people who are confused about what marketing is. Let me start by clarifying what marketing is not! It is not simply throwing your logo on a hat. It is not a salesperson piecing together their own powerpoint. And the biggest one – sales is not marketing. If
5 Simple Steps To Develop A Topic Cluster Content Strategy When trying to win the top spots on the Google battlefield, it’s critical to have an organized approach to content development. An outline that develops pillar content with topic clusters will support and drive your SEO efforts forward. Utilizing a topic cluster SEO strategy emphasizes
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Increase Your Marketing Efficiency Through Batching We all want to generate valuable content, but sometimes it’s hard to find the time or get into the groove. Whatever your struggle, one thing is constant: content needs to be produced. We have many clients come to us looking for guidance and help in creating different marketing materials.
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