There’s a reason why talk about marketing and sales team alignment is all the rage right now. It’s the basis of so many important and emergent marketing and sales trends – the move from lead gen to demand gen, the shift to Rev Ops from siloed ops, selling to a committee vs. an individual with […]
The 5 Biggest Alignment Challenges Facing Marketing & Sales Teams Read More »
Having a strong marketing strategy is an instrumental tool to get your company from where you are now – to where you want to be. While creating a marketing strategy can often be a daunting task, it doesn’t have to be. For every client that we work with each strategy can be vastly different but
Marketing products and services to industrial clients is vastly different than marketing to consumer customers. Let’s take Blue Bell ice cream, for example. When Blue Bell selects a marketing firm, they are not concerned with the firm’s ability to understand the chemical processes used to develop their ice cream, the safety standards to which they
Creativity and Engineers Don’t Always Mix, But When They Do, It’s PetroPages Read More »
In 2020, Google announced that they would be rolling out their Core Web Vitals update in May 2021. For so many of us, 2020 has come and gone in a blink of an eye, and our focus was not adjusting to a 2021 Google Search update but adjusting to the “new normal.” There might not
3 New Factors That Could Tank Your Rankings in Google’s Next Update Read More »
5 Simple Steps To Develop A Topic Cluster Content Strategy When trying to win the top spots on the Google battlefield, it’s critical to have an organized approach to content development. An outline that develops pillar content with topic clusters will support and drive your SEO efforts forward. Utilizing a topic cluster SEO strategy emphasizes
5 Simple Steps To Develop A Topic Cluster Content Strategy Read More »
Increase Your Marketing Efficiency Through Batching We all want to generate valuable content, but sometimes it’s hard to find the time or get into the groove. Whatever your struggle, one thing is constant: content needs to be produced. We have many clients come to us looking for guidance and help in creating different marketing materials.
Increase Your Marketing Efficiency Through Batching Read More »
As we highly value our clients, I want to assure you that the current coronavirus situation is not materially affecting our productivity. PetroPages has and is taking every step to ensure that we sustain our business operations at peak performance.
PetroPages is Staying Creative and Productive (Just Remotely) Read More »
What happened? 22 million accounts were compromised in the recent hack of Network Solutions, Web.com and Register.com (These three are all the same company). If you are a customer of any of these companies, you should have received instruction via email on how to update and verify your account information. You NEED to update your
Shaping an industrial B2B brand is very different than a B2C business such as Ford or Starbucks. Your brand needs to resonate with a very specific demographic that is making decisions in a radically different environment than a retail consumer.
Is a Strong Brand Important for Industrial Business to Business Companies? Read More »
Most companies realize the importance of social media in the B2B market, but what they don’t realize is how important it is to share your blog on social media the correct way. What Is A Blog? Some companies might think that a blog is pointless and doesn’t contribute to turning people into customers. On the
How to Share Your B2B Blog on Social Media the Right Way! Read More »